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Category
Retail & Commerce
Built by
Beam.ai
Google Optimize was a website experimentation and personalization product. Google's official lifecycle notice says Google Optimize and Optimize 360 were no longer available after September 30, 2023. This page should be treated as a retirement note, not a current Beam integration offer. Do not infer active experiments, personalization, connector actions, or migration support from the catalogue entry; verify a replacement analytics or experimentation workflow separately
Google Optimize status
Google Optimize was a website experimentation and personalization product used to run and analyze tests. Google's official lifecycle notice says Google Optimize and Optimize 360 are no longer available as of September 30, 2023, and experiments and personalizations active on that date have ended.
What this means for Beam
Do not treat this catalogue entry as a current integration offer. The retired product name does not establish that Beam can create experiments, read results, apply personalizations, or support a migration. Keep any replacement decision with the analytics or marketing owner.
Replacement review
Confirm the replacement analytics or experimentation product and its current documentation.
Map the source events, audiences, experiment results, and approval owner before designing a new workflow.
Verify the Beam connector's actual operations and permissions separately from vendor capability.
Before you build
Start with a current product and a documented use case. Preserve the original experiment context if historical reporting is needed, and do not route production traffic to a retired Google Optimize workflow.
