Contact segments

Segments group subscribers by attributes and behavior so a message reaches the right people. A Beam agent reads incoming contact data, applies the segmentation rule you approved, and updates each subscriber segment membership in Yespo as their attributes change. A new sign up lands in the welcome group; a lapsed buyer moves to win back. Contacts with conflicting signals, or ones missing the fields a segment depends on, are left in place and flagged for a person, since dropping someone into the wrong journey can send an offer that reads as tone deaf or plainly irrelevant to them.

Campaign scheduling

Yespo sends email, SMS, and push campaigns on a timetable you define. When a trigger condition is met, the agent reads the audience and template selection, applies your send rule, and queues the campaign to the approved segment at the approved time. Sends that stay within your tested templates and volumes proceed. Anything that would reach a much larger audience than usual, use an unreviewed template, or fire outside your sending windows is paused and handed to a person, because one mistimed blast to a full list is the kind of error you cannot quietly take back afterward.

Delivery and open reporting

Every campaign returns delivery, open, click, and bounce figures. A Beam agent reads these results after each send, applies the thresholds you set, and updates your reporting record while notifying the owner when a campaign underperforms or bounces spike. Hard bounces can be suppressed from future sends by rule. A sudden collapse in deliverability, or numbers that suggest a spam trap or a broken link, are escalated to a person rather than acted on automatically, since pruning a list or pausing a program on a bad reading can cost you reachable subscribers you would rather keep.