Unified conversation inbox

Messages from the channels the platform supports arrive in one place, so a customer thread stays whole across wherever they reached out. A Beam agent reads new inbound messages, applies your rule to answer routine questions or update the contact, and posts a reply or logs the outcome. When a message raises a complaint, a refund, or anything your rule marks as needing judgment, the agent assigns the thread to a person with the context attached, so a human takes the conversations that call for a human while routine ones move on.

Contact segmentation

Contacts can be grouped by attributes and behavior, letting you treat different customers differently. A Beam agent reads a contact's fields and history, applies your rule to place them in the right segment, and updates the profile so later messaging targets them correctly. If a contact fits several segments in conflict, or lacks the data your rule needs to decide, the agent holds the assignment and notifies a person, so segmentation stays accurate rather than dropping customers into groups that do not match who they actually are.

Campaign messaging

The platform sends outreach across its channels to reach contacts where they engage. A Beam agent reads the campaign your team defined, applies your rule about consent and audience, and dispatches messages to qualifying contacts while logging results per profile. When a contact has opted out, or an audience exceeds the size you approved, the agent pauses and hands the campaign to a person to confirm, so no customer receives messaging they declined and no oversized send goes out without a human signing off first.