Email and SMS campaigns

Vision6 runs marketing over both email and SMS from one place. When a campaign is scheduled, a Beam agent reads the target segment and message, applies your rule for timing and channel, and queues the send in Vision6. It writes the send status and early engagement back onto your records. Campaigns aimed at a segment that grew unexpectedly large, or messages missing a required unsubscribe element, are held for a marketer, who confirms the audience and content before a large send goes out and cannot be recalled once delivered to inboxes.

List segmentation

Good sends start from a clean, well-defined audience. A Beam agent reads subscriber attributes and activity, applies your rule to place each contact into the right Vision6 segment, and updates membership as behavior changes. It records why a contact entered or left a segment for later checking. Contacts who qualify for conflicting segments, or whose consent status is unclear, are surfaced to a marketer instead of being placed automatically, so nobody receives a campaign they opted out of or lands in a segment that misreads what they actually want.

Bounce and reply handling

After a send, bounces and replies tell you which contacts to fix or follow up. A Beam agent reads the bounce codes and inbound replies from Vision6, applies your rule to suppress hard bounces and tag interested repliers, and updates each subscriber record. It notes the reason so the list stays healthy over time. Replies that read as complaints, legal requests, or anything sensitive are routed to a person immediately, rather than being auto-tagged, so a real issue reaches someone who can respond properly and quickly.