Bulk Campaign Sends

A bulk send pushes one message to a large list of business or marketing contacts at once. When a campaign is signed off, a Beam agent reads the audience and the pacing rules your team approved, splits the send into batches, and queues them across the agreed window. It writes the campaign status and reports progress. A list that is far larger than usual, or one assembled from an unfamiliar source, is paused for a marketer, who confirms the contacts are permitted before the agent releases the messages.

Reply Handling

Replies are the texts recipients send back after a campaign. As responses arrive, a Beam agent reads each one and sorts it by the keywords and rules your team set, tagging the contact, updating their record, and answering with an approved template where one fits. It logs the exchange. A reply that carries a complaint, a question outside the templates, or wording that suggests an upset customer is handed to a person, who reads the context and replies directly rather than leaving it to a canned response.

Opt-Out Management

Opt-out management honors people who ask to stop receiving texts. When a recipient sends a stop keyword, a Beam agent reads the request, applies the suppression rules your team approved, and marks the contact so future campaigns skip them. It records the date and confirms the change. A request worded unusually, or one that does not match a known stop keyword but still reads as a refusal, is routed to a person, who confirms intent and updates the record so the contact is not messaged again by mistake.