Subscriber list cleanup

Sendy stores your newsletter subscribers in lists with their status and custom fields, sending through Amazon SES. A Beam agent watches for bounces, complaints, and unsubscribes, reads the affected subscriber, and applies your approved rule to suppress or remove an address that can no longer receive mail. The list writes back so your sender reputation stays healthy. A soft bounce that may clear on its own, or a complaint that looks like a mistake, is left in place and flagged for a person, so a recoverable address is never dropped from your newsletter automatically.

Campaign report readouts

Each Sendy campaign records opens, clicks, bounces, and unsubscribes once it sends through SES. An agent reads these figures on the schedule you set, compares them with the baseline your team agreed on, and updates subscriber records or tags engaged readers so later newsletters reach the right audience. It can notify the owner when a campaign lags the baseline. Results that fall far outside the normal range, or a report that will not load fully, are passed to a person rather than acted on, so odd data never drives an automated change.

Amazon SES delivery handling

Because Sendy sends via Amazon SES, delivery outcomes and feedback flow back for every message. A Beam agent reads these SES results, applies your rule for handling failures, and updates or suppresses subscribers whose addresses hard bounce so future sends stay within safe limits. Clean deliveries are recorded against the subscriber. A rising complaint rate, an SES error the rule does not cover, or a first-time failure to a known-good address is escalated to a person, since sender reputation is far easier to protect than to repair once damaged.