Video view activity

Sendspark records who watched each personalized video you send and how far they got. A Beam agent reads these viewing events, applies the rule your team set, and updates the prospect record or notifies the rep when a decision-maker watches to the end. The engagement writes back so follow-up lands while interest is fresh. A view from an unknown source, or activity that cannot be tied to a known prospect with confidence, is left for a person to interpret rather than logged against the wrong contact, keeping your pipeline data clean.

Outreach video requests

Sendspark lets your team queue personalized videos for prospects as part of a sequence. An agent reads a pending outreach step, checks the prospect and timing against your approved rules, and prepares or updates the video send so it goes to the right person at the right stage. The record reflects what was sent. A request aimed at a contact who asked not to be reached, or one missing the details a personalized video needs, is held back and routed to a rep, so outreach stays relevant and welcome rather than sent blindly.

Viewer contact enrichment

When a prospect watches a Sendspark video, the platform captures details about that viewer and the session. A Beam agent reads this data, applies your rule, and fills or corrects fields on the linked contact so your records reflect real engagement. The updated contact writes back for the rep and any connected system to use. Where the viewer cannot be matched to an existing contact, or the captured details conflict with what you already hold, the agent flags the record for a person instead of overwriting good data with an uncertain guess.