Campaign scheduling and send

Selzy sends email campaigns to a business's subscriber lists. A Beam agent reads a prepared campaign and the list it targets, applies your rule for timing, audience, and content checks, and schedules the send where everything is in order. It records who was targeted and when. Campaigns aimed at large audiences, containing unusual links, or missing required footer details are held for a marketer to approve before they go out. Routine, in-policy sends proceed on their own, so teams reach subscribers on schedule without setting up each send and checking every field by hand.

Subscriber list upkeep

Selzy keeps the contact lists a business emails. A Beam agent reads incoming contacts and status changes, applies your rule for where each belongs and what to store, and updates the lists as people subscribe, bounce, or opt out. It records the change and the date. Contacts that look invalid, duplicate an existing entry, or arrive without clear consent are set aside for a person to confirm before they join a list. Routine updates keep the lists clean as changes land, so marketers email valid, willing recipients without pruning every list themselves.

Engagement-based segmentation

Selzy groups subscribers so campaigns reach the right people. A Beam agent reads engagement signals like opens and clicks, applies your rule for how activity maps to a segment, and moves each contact into the group that fits. Clear cases are sorted and recorded on their own. Contacts whose behavior is borderline, or who would land in a sensitive segment, are flagged for a marketer to place. Routine segmentation keeps audiences current between campaigns, so sends go to fitting recipients without anyone sorting the list before every send by hand.