Abandoned cart recovery

When a shopper leaves items behind, the agent reads the cart contents, customer history, and order records available to Rejoiner. It checks your retention rules, then adds the shopper to the right recovery series and updates their campaign audience so the emails go out on cadence. Carts that clearly qualify get enrolled without review. High value carts, customers who recently complained, or shoppers already in another active series are held and routed to a marketer, who decides whether a recovery email is appropriate or whether the contact should wait to avoid over messaging.

Customer segment updates

As orders and events land, the agent reads each customer record and recalculates which Rejoiner segments they belong to, such as first time buyers, lapsed, or loyal. It applies your segmentation rules and writes membership changes so campaigns target the correct people. Clear moves between segments happen automatically and are recorded. When a customer sits on the boundary of two rules, shows contradictory signals like a refund beside a repeat purchase, or would enter a suppressed audience, the agent leaves the record for a marketer to confirm before the change affects any live send.

Campaign performance reporting

On your reporting cycle, the agent reads campaign results in Rejoiner, including opens, clicks, revenue, and unsubscribe counts. It rolls the figures against your goal rules, updates a summary record, and notifies the team when a campaign beats or misses its target. Reports within expected ranges are filed without comment. A sudden drop in engagement, a spike in unsubscribes, or numbers that look inconsistent with recent sends get flagged and passed to a marketing owner, who reviews whether a campaign should be paused, edited, or left running while the cause is found.