Interactive campaign messaging

Peach builds WhatsApp campaigns with buttons, quick replies, and media that recipients tap to respond. A Beam agent reads an approved campaign definition, checks the target audience against your rule, and starts the send when conditions are met. As recipients interact, the agent records their responses and updates each contact's status. Campaigns aimed at a new audience, using an unapproved message, or carrying content the agent cannot verify are held and passed to a person, who reviews the message and audience before anything goes out to customers.

Contact list segmentation

Audiences in Peach are grouped into lists and segments that decide who receives which campaign. A Beam agent reads incoming contact data, applies the segmentation rule your team set, and writes each person into the right list along with the attributes that place them there. Owners see when a segment changes size in a way worth noting. Contacts with conflicting attributes, missing consent, or a phone number the agent cannot validate are set aside for a person, who confirms placement before the contact is added to any campaign audience.

Reply and opt-out handling

Every WhatsApp campaign in Peach generates replies, including keywords that signal a customer wants out. A Beam agent reads incoming responses, matches them to the rule your team approved, and updates each contact, honoring opt-outs immediately and tagging interested replies for follow-up. Sales or support owners are notified when a reply needs a human answer. Messages that are ambiguous, mention a complaint, or fall outside the agent's understanding are escalated to a person, who reads the thread and decides how to respond before any automated reply is sent.