Automation workflow enrollment

Omnisend runs automated email and SMS flows like welcome and cart-recovery series. A Beam agent reads shopper behavior and profile data, then enrolls contacts into the flow your rule specifies. It writes enrollment and status back to the profile so marketing sees each touch. Contacts with bounced addresses, missing consent, or membership in conflicting flows are held and surfaced to a marketer. The agent enrolls only the shoppers your rules clear, and any flow change that would affect a large audience or breach a frequency cap pauses for human approval.

Audience segmentation

Omnisend groups subscribers into segments by behavior, purchase history, and attributes. A Beam agent reads store events such as orders and browsing, then applies your rules to place each contact in the right segment. It writes segment membership so campaigns target the intended audience. Contacts that match several segments in conflicting ways, or whose data looks inconsistent, route to a marketer who decides placement. The agent maintains the routine segments you approved and avoids guessing on edge cases, keeping targeting accurate rather than sending the wrong offer to the wrong shopper.

Campaign performance and engagement updates

Omnisend reports opens, clicks, and conversions for each campaign. A Beam agent reads these results and writes engagement signals onto contact profiles, applying your rules to move active shoppers forward and cool down the unresponsive. It can pause a follow-up when a shopper already bought. Campaigns showing unusual results, like a sudden spike in unsubscribes or a delivery drop, route to a marketer who investigates before the next send. The agent applies the standard post-campaign updates you authorized and surfaces anomalies instead of pressing on blindly.