Local ad campaigns

Nextdoor places ads in front of people in chosen neighborhoods. An agent reads a campaign's live settings, applies the pacing rule your team approved, and adjusts a budget or schedule where the numbers clearly call for it, recording each change. It pauses spend on a campaign that has run past its end date under your rule. Budget increases, new creative, or shifts into new neighborhoods are drafted and sent to a marketer for approval rather than pushed live, since committing more ad spend or entering a new area is a decision a person signs off first.

Ad performance reporting

Nextdoor reports impressions, clicks, and spend for each running ad. An agent reads these figures on the cadence your team set, compares them to the targets you defined, and updates a shared report with what is over or under pace. Campaigns tracking within range are summarized without action. When a campaign spends fast with little response, or a metric swings sharply, the agent flags it to the marketer with the numbers attached instead of changing the campaign itself, so a person decides whether to pause, adjust, or let it continue to gather more data.

Audience targeting

Nextdoor targets ads by neighborhood and local audience attributes. An agent reads a campaign's current targeting, checks it against the audience rule your team approved, and notes where reach looks too narrow or too broad for the goal. It records suggested adjustments against the campaign for review. Any change that expands the audience, adds new areas, or touches sensitive targeting is drafted for a marketer to approve rather than applied, because who an ad reaches affects both cost and brand, and that call belongs with a person who owns the campaign.