Contact segmentation

Mautic groups contacts into segments from their fields and behavior. The agent reads new activity and profile changes, applies your segmentation rule, and moves each contact into or out of the right segments, keeping fields current as people engage across your channels. Clear membership changes are applied automatically. A contact who qualifies for a restricted segment, shows conflicting signals, or matches a suppression rule is flagged for a marketer, who confirms the placement before the contact starts receiving that segment's campaigns and messages across the programs you run.

Lead scoring

Mautic assigns points to contacts as they open, click, and visit, building a score that signals sales readiness. The agent reads scoring events, applies your rule, and updates each contact's score and stage, notifying sales when a lead crosses the agreed threshold and passing the profile along. Routine point changes happen quietly in the background. A lead that jumps to a high score on thin activity, or one that looks like a bot, is flagged rather than passed, so a person confirms the lead is real before sales invests time in it.

Campaign enrollment

Campaigns in Mautic run contacts through timed, branching steps. The agent reads a triggering action, checks it against your enrollment rule, and adds the contact to the right campaign at the correct step, or removes them when they no longer qualify. Contacts who clearly fit the entry criteria are enrolled automatically. Someone who matches more than one competing campaign, sits under a frequency cap, or has an unusual history is held and routed to a marketer, who decides which journey the contact should follow before messages begin.