Inbound message handling

LINE Messaging carries conversations between your business and LINE users. A Beam agent reads each incoming message, applies your rule to answer common questions and file the contact under the right segment, and updates your records. When a message asks something outside the approved answers or signals a complaint, the agent routes the chat to a person. Humans handle sensitive requests, negotiations, and any reply that commits your business to a price, a date, or a promise of any kind. The agent keeps the contact record current with each exchange so a person picking up the chat sees the whole history right away.

Broadcast messages

LINE Messaging sends broadcasts and targeted messages to your followers. A Beam agent reads an approved campaign, applies your rule to pick the audience segment, and queues the message for the scheduled time. When a broadcast would reach a segment outside its intended audience or repeats a recent send, the agent holds it and alerts the owner. A person approves the final copy, confirms the audience, and signs off on anything that mentions an offer or a deadline. The agent logs which segment received each send so the team can see reach without exporting anything by hand afterward.

Rich menu responses

LINE Messaging drives interactive menus and quick replies inside the chat. A Beam agent reads which menu option a user taps, applies your rule to answer or advance the conversation, and updates the contact's state. When a user's path stalls or they pick an option that needs a real person, the agent routes them to your team. People handle the cases a menu cannot resolve and decide when a conversation should move to a live agent. The agent notes where each user left off so the person taking over does not have to ask them to repeat anything.