Cadence Step Progression

Klenty moves a prospect through a set sequence of emails and tasks, a cadence, until they reply or the sequence ends. A Beam agent reads a prospect's reply as it comes into Klenty, applies the rep's approved rule for what a reply like an out of office note or an unsubscribe request means for that cadence, and advances or pauses the prospect accordingly. Replies that show clear interest, raise a specific question, or don't fit any expected pattern get routed to a person to handle directly.

Reply Sentiment Handling

Klenty flags whether an incoming reply looks positive, negative, or neutral based on its content. A Beam agent reads that flag alongside the reply, applies the rep's approved rule for each sentiment type, such as pausing a cadence on a positive reply so a rep can follow up personally, and updates the prospect's status accordingly. Replies marked neutral, ones the sentiment flag doesn't clearly fit, or a reply containing a specific question about pricing or timing get sent to a person to answer.

Outreach Performance Reporting

Klenty records open, reply, and click rates for each cadence tied to a rep's prospect list. A Beam agent reads these figures on a schedule, applies the team's approved benchmark for a healthy reply rate, and posts a summary when a cadence falls outside it. Routine reporting goes out without anyone stepping in, but a cadence with a reply rate well below benchmark, a sudden rise in unsubscribes, or numbers that contradict what the rep expects gets flagged to a person to adjust before the next batch goes out.