Ad campaign attribution

Each completed sale is linked back to the specific ad, campaign, or channel that a customer first came from, rather than just crediting the last click before purchase. A Beam agent reads this attribution data to update which campaigns are marked as driving real revenue, applying the approved rule for how credit is split when a customer touched more than one ad. This keeps spend decisions grounded in actual sales rather than click volume alone. Where the attribution is ambiguous, such as a sale with conflicting or missing source data, the agent routes the case to a person to confirm.

Call tracking tied to ad source

Phone calls generated by an ad can be tracked back to the specific campaign that produced them, alongside whether the call led to a sale. A Beam agent reads this data to connect a closed deal to the ad spend that produced the lead, applying the account's approved rule for crediting calls that convert later rather than immediately. This matters for businesses where a sale closes over the phone well after the initial ad click. Calls with unclear outcomes or missing campaign data are routed to a person to check before the numbers feed into reporting.

Customer journey tracking across touchpoints

A single customer's path across multiple ads, emails, or visits before buying is stitched together into one journey rather than treated as separate, unrelated events. A Beam agent reads this journey to apply the approved attribution model, whether that splits credit evenly or weights it toward the first or last touch, and updates the relevant campaign's reported results. This gives a fuller picture than looking at any one touchpoint alone. Journeys with gaps, such as an untracked offline touch, are routed to a person to review before the attribution is finalized.