Manage campaigns and placements

BuySellAds organizes advertising into campaigns and the placements that run them. A Beam agent reads campaign and placement details, updates settings by your rule, such as adjusting a schedule or pausing a placement, and keeps the campaign aligned with the plan you approved. Changes that carry real budget or brand risk are prepared and routed to a marketer rather than applied automatically, so a person signs off on anything that materially changes spend.

Read performance and reporting data

Every placement produces impressions, clicks, and spend. A Beam agent pulls this reporting on a schedule or on demand, compares it against the thresholds you set, and surfaces what needs attention, for example a placement below target or pacing ahead of budget. It can write a summary back to the record or your reporting system, so the team reviews decisions from current numbers instead of stale exports.

Flag and route underperformers

Not every campaign performs, and catching it late wastes budget. A Beam agent watches performance against your rules and flags placements that cross a threshold, attaching the numbers and the likely cause. It routes these to the owner with a recommended action rather than pausing spend on its own, keeping the judgment call with a marketer while making sure nothing underperforms unnoticed for long.