Send broadcast campaigns to subscribers

Botcake sends broadcast messages to a chatbot's subscriber list, typically through Messenger or similar chat channels, on a schedule the marketer sets. A Beam agent reads the approved campaign content and target segment, triggers the broadcast through Botcake at the planned time, and confirms delivery. It logs how many subscribers received the message, records any that failed to deliver, and keeps a history of every send for reporting. Content changes, new offers, or a segment that looks miscounted are routed to the marketer before the broadcast is sent.

Tag subscribers by behavior

Botcake tags subscribers based on actions they take in a conversation, such as clicking a link or answering a qualifying question, which then determines what sequence they receive next. A Beam agent reads each subscriber's recent activity, applies the tagging rule the marketing team approved, and updates the subscriber's tags in Botcake accordingly. It keeps a log of every tag change, including the activity that triggered it, so campaigns can be audited and reproduced later. Subscribers whose activity does not clearly match a defined rule are left untagged and flagged for manual review.

Track sequence performance

Botcake sequences send a series of messages over time and record open, click, and reply rates for each step. A Beam agent reads this performance data on a schedule, applies the threshold the team has approved, such as flagging a step with an unusually low open rate, and logs the result alongside the sequence's prior performance for comparison. It notifies the marketer when a sequence underperforms its benchmark. Deciding whether to rewrite a message or pause a sequence entirely is left to the person running the campaign.