The future is

Double
Tap

Agentic

Gestures make Apple Watch even easier to use anytime, especially when your hands are full. Just double tap your index finger and thumb together to answer a call, open a notification, play and pause music, and more.

Check your Smart Stack while holding your toddler.

Check your Smart Stack while holding your toddler.

Reply to a message while walking the dog.

Reply to a message while walking the dog.

Stop a timer while baking a pie.

Stop a timer while baking a pie.

Answer a call while paddleboarding.

Answer a call while paddleboarding.

Setup agents in minutes

Play and pause music while carrying groceries.

2x brighter display

2x brighter display

A brilliant
breakthrough.

A brilliant
breakthrough.

The advanced display system in Series 9 boosts the maximum brightness up to 2000 nits — double Series 8 — so it’s easier to read in full sun. It’s also better in low‑light situations, like a movie theater, because it dims to just 1 nit.

The advanced display system in Series 9 boosts the maximum brightness up to 2000 nits — double Series 8 — so it’s easier to read in full sun. It’s also better in low‑light situations, like a movie theater, because it dims to just 1 nit.